5 Ways to Use AI Today to Boost Sales, Improve CX, and Grow Your Email List!

Hey Friends!

#NRF (National Retail Federation) EXPO is wrapping up, and it was an incredible event! Unsurprisingly, the key theme this year was AI and AI agents—a topic that's close to our hearts. However, the biggest takeaway for me was hearing from brands that many still don’t know where to begin their AI journey or which tools to use. It’s a huge opportunity for us to guide and support them in navigating this trans-formative landscape.

I’ve gathered five proven strategies to enhance customer experience, increase sales, and grow your email lists. Let’s dive in!

(Interested in an AI chatbot for your business? Builds start at just $5,000, with a turnaround time of 2-3 weeks. Learn more.)

Tools used:
Voiceflow.com - AI Chatbot platform (Yes, you can connect it to Gorgais)
Streamlineconnector.com - Connect Shopify product & order data to Voiceflow

1. Even in e-commerce, empathy matters. Always.

I recently read transcripts from a client’s AI chatbot and came across something unexpected: One customer even confided about a breakup—an unexpected but deeply human moment. The bot's initial response fell flat, highlighting the need for emotional intelligence in AI.

That’s why we added emotional intelligence. Tools like Voiceflow’s Sentiment Analysis allows their AI chatbots to understand customer emotions in real-time. They can de-escalate tense situations or offer empathy when customers need it most. Whether it’s a breakup or a bad shopping day, your chatbot can now feel as well as respond.

2. Conversational Product Recommendations

AI-powered chatbots can connect to your Shopify catalog to recommend products tailored to customer preferences. Imagine a virtual stylist curating outfits or a beauty expert suggesting skincare products based on customer needs.

Case Study: Better Rhodes
Better Rhodes, a retailer specializing in non-alcoholic beverages, uses an AI sommelier built with Voiceflow. It cross-references tasting notes and their Shopify catalog to offer personalized drink recommendations instantly. For example, a customer searching for a “non-alcoholic wine similar to St. Supery” gets an immediate match—no manual curation needed.

This chatbot has transformed customer education and boosted sales by making product discovery effortless in a niche market.

3. Grow Email Lists and Automate with Klaviyo x Voiceflow - Diversify Your Email Collection

By integrating Klaviyo’s email marketing with AI chatbots, you can supercharge customer interactions on your Shopify store. This combo enables seamless email capture, automated discount code retrieval, and back-in-stock notifications. For example, Drake Waterfowl uses this integration to prompt customers for their email during chatbot interactions, offering personalized recommendations, discounts, and/or exclusive offers. These emails flow directly into Klaviyo, triggering automated follow-ups that drive repeat purchases and loyalty.

4. Can’t find my discount code ☹️ 

Automation doesn’t stop there. AI Chatbots can instantly retrieve discount codes tied to a customer’s email or notify them when out-of-stock items become available. This saves time for support teams while keeping customers engaged and satisfied. Want to see this for your brand? Let’s chat!

5. 50% of Customer Service Tickets Are Simply: 'Where’s My Order?'

Post-sales support solved. Integrate your chatbot with order management systems to provide real-time tracking updates. For split shipments, the bot proactively informs customers, cutting down on support tickets and keeping customers happy.

Which of these AI strategies do you see making the biggest impact on your store? Let me know!

Whether it’s understanding customer emotions, driving sales, or reducing churn, AI is ready to tackle a wide variety of challenges head-on.

Want to see these tools in action? Follow me on Linkedin for more insights.

Cheers,