Happy New Year 2025! 🚀 Let’s End Mundane Workflows with AI and Focus on Growth! (Ikea did it)

Hey Friends!

Hey there and Happy New Year! 🎉

Welcome to 2025! I’m thrilled to kick off the year with you, and I have tons of exciting updates—starting with NRF next week in New York City!

Going to NRF? Let’s Connect!

If you’ll be at NRF (National Retail Federation) this month, I’d love to meet up. Whether you’re working on AI-powered CX, automations, or customer journeys, let’s chat!

I’m also hosting a luxury private dinner with my friends at Voiceflow.com, Backstroke.com, Okendo.io, and Livemeup.io in NYC. Seats are filling up fast, so:

AI Agents vs. Prompts vs. Agentic AI 🤖

If Generative AI was the buzzword of 2024, AI Agents are set to steal the spotlight in 2025. But here’s the catch—everything suddenly claims to be an “AI Agent.” Let’s cut through the hype:

• Prompts: Quick answers.
  Example: “What keywords should I focus on for my vitamin brand?”

• Agentic AI: Intelligent workflows.
  Example: “Analyze my existing content, optimize it with those keywords, and update product pages automatically.”

Why Agentic AI Is a Game-Changer
Agentic AI doesn’t just provide answers; it scales and streamlines complex tasks by using APIs to connect with different applications—turning manual work into seamless automated workflows.

How We Helped a Brand Tackle Holiday Return & Exchange Overload with AI 🚀

The Challenge: Our client faces a surge in size-exchange requests every December and January (sound familiar?).

The Solution: A pre-built Agentic AI system that integrates with Loop Returns and Voiceflow. See it in action. 

Results:

• Over 100 exchanges handled in 2 weeks.

• No manual tickets or back-and-forth emails.

• Customers quickly find the right size and process exchanges—automatically!

 💥 IKEA Uses AI to Transform Call Center Employees Into Interior Design Advisors

Need some inspiration? Check out IKEA’s move! While their AI bot Billie tackles FAQs, human agents focus on higher-value work—offering design advice and boosting customer engagement. Support teams turn into revenue drivers!

How can your brand do the same? Let AI handle repetitive tasks so your team can focus on upselling, cross-selling, and delivering premium consultations to VIP customers.

Read the full article →

Can you tell if the image above is real or AI-generated? Spoiler: It’s AI-generated from a simple flatlay!

Why This Matters: Marketing teams constantly need fresh, versatile content. With tools like ImagineCreate.AI, you can instantly switch backgrounds and locations—perfect for targeted ads or global campaigns.

Coming Up Next…

In my next newsletter, I’ll be chatting on video with the ImagineCreate.AI team. We’ll explore how brands can scale revenue by producing scroll-stopping content—without the hefty costs or long lead times of traditional shoots. Stay tuned! 🚀

Cheers to a prosperous AI-driven 2025!

Richard Emanuel
Shopify Plus Agency Founder | Voiceflow Premium Expert | AI Enthusiast

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