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- AI Drives 1,800% Surge in Black Friday Traffic
AI Drives 1,800% Surge in Black Friday Traffic
AI Insights for eCommerce Success
Richard Emanuel
December 12, 2024
AI Insights for eCommerce Success!
Hey Friends!
Thank you so much for the amazing response to the first issue! I got even more golden nuggets for you including a chat with one of my favorite AI Gen Apps of the year Backstroke.com🚀
Before we jump in, can we take a moment to celebrate BFCM? Shopify merchants alone pulled in a jaw-dropping $11B+. Absolutely insane. Huge congrats to everyone who crushed it this year!đź‘Ź
How AI Fueled Black Friday Shopping This Year
Black Friday 2024 saw U.S. e-commerce sales hit $10.8 billion, a 10.2% increase from last year, with AI Chatbots playing a pivotal role in the surge. Generative AI chatbots excelled, driving an astounding 1,800% increase in retail site traffic by enhancing customer experiences with deal-finding, product comparisons, and streamlined checkouts. Retailers using AI reported a 9% higher conversion rate. Despite challenges like inflation, the trend toward AI-driven and online shopping remains strong.
Read more on Barron's.
How Lyssé Achieved a 47% Revenue Lift with Backstroke - AI powered generative emails
New York-based fashion brand Lyssé saw a remarkable 47% lift in revenue per email recipient after adopting AI-driven recommendations from Backstroke. Under the leadership of Mahesha De Silva, Director of eCommerce & Digital Marketing, Lyssé transformed its approach to email campaigns, streamlining the creation of highly personalized, visually stunning designs. What was once a manual, time-intensive process became a seamless, AI-powered workflow.
In my sit-down with the founders of Backstroke.com, we discuss how their awesome platform is reshaping email marketing and empowering brands like Lyssé to scale smarter and faster.
Is Your Store Ready for 2025’s Cross-Border Accessibility Laws? How AI can help.
Digital accessibility is becoming a legal imperative worldwide. In the EU, the Web Accessibility Directive and the European Accessibility Act (EAA) require businesses to ensure their digital platforms are accessible to people with disabilities. These rules apply not only to EU companies but also to U.S. businesses selling in the EU market. Meanwhile, U.S. accessibility laws, shaped by the Americans with Disabilities Act (ADA), are expanding to include digital content, creating a reciprocal obligation for EU brands targeting American customers.
With these legal standards tightening, ensuring compliance is essential to avoid legal risks and foster inclusivity. Features like ALT text for images are critical for accessibility, allowing screen readers to describe visuals to visually impaired users. Staying ahead of these regulations not only protects businesses but also opens doors to a broader, more inclusive audience. Read more
AI in Customer Service:
What we’re working on at Parkfield Commerce
The Ultimate AI Chatbot for Shopify
We’re on a mission to create the most fully integrated AI agent for Shopify, designed to seamlessly connect with all the essential apps merchants rely on, including Klaviyo, ReCharge, and Loop. After analyzing over 3,000 customer service transcripts from a client, we’ve identified the most critical needs for merchants to enhance their customer experience and streamline operations. Here's what we've found.
Reviews Are the New FAQ Source with Generative AI
Amazon’s Rufus
While shopping online, I was curious if a bookshelf light could illuminate an entire room—a detail missing from the product description. Luckily, the site featured a question field near the reviews. I typed my question, and the tool analyzed customer reviews to generate a summarized AI answer, confirming the light’s brightness. This saved me so much time and effort.
Features like this, which use AI to distill insights from reviews, are game-changers. They provide instant, personalized answers, enhancing the shopping experience and helping customers make informed decisions without endless scrolling.
Alright that’s it for this issue! Have a great week
Richard Emanuel
Follow me on Linkedin
Shopify Plus Agency Founder | Voiceflow Premium Expert | AI Enthusiast