Hey Friends!

Last week’s #NRF - Retail’s Biggest Show in NY was awesome! Speaking with merchants at the NRF event—despite it being action-packed with AI topics and content—many brands still feel bewildered about where to actually start. And that’s exactly why I started this newsletter: to help you navigate your AI adoption journey with confidence.

(If you're already using tools like Voiceflow x Streamline Connector and Caseo.AI, you're ahead of the curve—seriously, well done!)

This week’s Roundup:

• No-Brainer AI Chatbot build offer!

• My VIP Dinner takeaways

• Hugo Boss goes all in on AI

• Where to start your AI journey

Cut Your Support Tickets By 60% and Increase Sales - Risk-Free AI Offer!

I’m offering an AI Agent (AI Chatbot) setup for $5,000, with a 2-week implementation, and if you don’t see a measurable improvement in ticket volume and sales within 30 days, we’ll give you a full refund or we'll work until we achieve your set goal. 

Here’s what’s included:

✔️ Tailored AI chatbot implementation customized to your business needs

✔️ Seamless integration with Shopify, Gorgias (your CSM), and Klaviyo

✔️ 100% satisfaction guarantee—if it doesn’t work, you don’t pay or we'll work free until it does!

Want to learn more? Let me know a time that works for you, or book a call with me.

VIP Dinner with Brand Leaders - Key Takeaways

During the NRF event, I had the pleasure of hosting an exclusive private dinner at Buddakan in Chelsea, NY. The goal? To bring together top brand leaders from Calvin Klein, AS Beauty, Steve Madden, and other industry giants for an insightful discussion on how AI is reshaping eCommerce.

Key Takeaways:

• AI adoption is all over the map. While brands recognize the urgency of integrating AI, many are still unsure where to start and how to make the leap.

• Change isn’t always easy. Organizational resistance remains a challenge, with concerns about restructuring and shifting workflows.

• The early adopters are winning. Brands already leveraging AI are reaping the rewards—higher customer satisfaction, accelerated content creation, and a noticeable boost in sales and operational efficiency.

• Adapt or risk falling behind. There’s a growing realization that brands delaying AI adoption face a higher risk of losing their competitive edge in an increasingly tech-driven market.

Hugo Boss Takes AI to the Global Stage

Exciting news in the world of e-commerce—HUGO BOSS has officially launched AI-powered product content across their global platforms. This marks a significant step forward, not just in adopting cutting-edge technology, but in delivering real, measurable value to their customers and business.

By integrating AI into their content strategy, the HUGO BOSS Web3 & Immersive Experiences team is pioneering a new era of creativity and precision. From dynamic images to engaging videos, AI is enabling them to craft richer, more personalized experiences at scale.

This launch is more than just a technological upgrade; it’s a glimpse into the future of e-commerce—where efficiency meets artistry, and innovation drives growth. LinkedIn Post

Where to Start Your AI x eComm Journey!

🤝 Start with your team:

Identify mundane, repetitive tasks. At Estée Lauder, they invited their wider team to share ideas - you can do the same with your wider team!

🧠 Empower your Support team:

Get an AI Agent working 24/7 for your customers. Start small with Gorgias or Rep AI, but if you’re ready to scale, check out Voiceflow to unify your tech stack with advanced conversational workflows.

✉️ Content Variations:

Use generative AI for rapid content testing. Tools like Backstroke help generate email content that actually sells creating email content variations at scale.

👀 Quick, Realistic Images:

ImagineCreate AI can produce realistic clothing images in seconds—game-changer for product visuals.

👀 ADA & EAA Compliance (Self-plug):

Caseo.ai has helped 600+ brands fill out 500,000+ ALT text fields - crazy ! An easy step to inclusive and compliance.

…. More coming next week!

That’s it from me this week, thanks to all the NRF madness. But if you want to chat about how AI or how an AI Agent can scale your brand can take your brand to the next level, let’s connect.

Talk soon!

Richard Emanuel
Co-Founder of
Parkfield Commerce / Streamline Connector / Caseo.ai 

“Guiding brands on their AI adoption journey to fuel sales growth and uplift the well-being of the teams who power it.”